Digipak

This is our final Digipak created from several different clips from the music video and also from locational shots. Our Digipak uses abstract images throughout. We wanted to create an urban vibe as it relates directly to the song. We did this by considering where exactly the images were taken and what type of effects we were to use in each picture.
We chose abstract images as we felt it represented an urban and east London lifestyle. The two cartoon like images included within the Digipak are our own interpretation of the main theme of the song 'End Credits', this title is implying the end to his life so we felt the images successfully portrayed the stages of his death within our music video.
We felt the location of each image was very important as it tells a part of the story and represents the artist. We chose to include information about the artist as we felt it was a typical feature of a Digipak but we also felt it was appropriate for the consumer to understand the artist further in order to really appreciate the song and the lyrics.
Overall the Digipak we created is a success, we feel due to the thought in the colour scheme and the appropriate information included. The colours included within each image match and the font used on each slide create a flow and consistency within the Digipak. 

Scenes of our Digipak

Both of these above are the backgrounds of the CD holders, these contribute to the overall theme of the Digipak being abstract. We included these as this shows the scenes of our interpretation of End Credits.

We felt we should include the lyrics and this is a good way for the artist to directly appeal to his audience and gives the chance for his audience to sing along with him. This technique is assumed generally by bans and artists,

This is our front cover of the Digipak this explores and coincides with the abstract nature of our Digipak due to use of light trails and editing of the focus picture. We have impicted the performer in the music video as at stand still with the cars passing by symbolic of the challenges which are faced in the narrative by the protagonist,

This is the back cover of our Digipak we have maintained the theme of the Digipak being abstract, through the use of background in this case, we felt that light trails was a good way dictate and the support the fast paced music video matched with the interpretation of the song being something coming to an end, "End Credits". 

This slide explores the rise of Paul Ballance Drew (Plan B) and where he has come from.We decided to choose this picture as we felt that this picture exposes how Plan B goes against the norm and exemplifies his lack of concern for the human condition which can be interpreted as to live for the moment.

End Credits Poster

This is our poster we feel this captures the atmosphere created in our music video, we have taken conventions from advertisement used to promote singles and albums, as you can see we have presented a brief comment from NME this adds realism to the the poster. We have also included the release date on the poster a common convention from most general advertisements, the content of the picture shows our artist in the video standing as cars go bye we have presented these as light trials symbolising how life is moving past him at a fast rate hence the fast paced music video. the font we have used to describe the poster is gritty and urban which reinforced the genre of our music video.

Advertisement Research

I have chosen this advertisement as I feel it highlights the typical codes and conventions of promotional adverts for an upcoming single. There are several features to this advertisement that stand out and make it easily identifiable. The colors used play a very important role within capturing the audiences eye. They have used bold and vibrant colors to capture the consumers eye. The use of the black background makes the main artist 'Tinchy Stryder' become the main focus of the advert/Poster. They have included promotional phrases to emphasize the release of the single/ terms such as 'Pre order now' and 'Txt Tinch to 78789'. The advert is color co-ordinated, this highlights a sense of organization and order. The matching of the clothing and accessories to the main color scheme creates an successful advert.

Planning for Digipak

This is the back panel of the digipak, it shows the closing scene from the music video we felt this was an effective portrayal of the title theme 'End Credits' as it could be interpret that he is dying. 

This is the front cover, we took into consideration the genre element from the music video by incorporating the protagonist from the music video.

This is the CD holding compartment

We included the lyrics from the song in the digipak as we thought it would be a good way to promote the song by people being able to sing a with it, this is a common feature of digpaks.

This is the second holding for a CD in the digipak in which extra content is included for example other songs and the music video.

This is the information panel from the digipak in which we produce information on Plan B and his history with music.

Advert Research

When we were looking to do our advert for our dvd aspect of the digipak we researched advertisement conventions from sources such as magazines, internet:-

• colour scheme to match the genre of your video
  - images of the band/production
  - eye catching image
  - name of album/band
  - reviews of the album
  - short simple words to describe the album

A2 Media Music Video

This is our final media production we created for the music video 'End Credits' by Plan B ft Chase & Status. We enjoyed producing this music video because we found we could create our own style of filming and editing. We feel the video was a success due to the use of location, character and props. We felt detail and location within each scene was important to make it realistic and believable. We felt this was one of the most important features. We also took in consideration the quality of the camera. This made a real difference within our production compared to others produced in our class it looked more professional.