This image represents the use of the computer and editing program. Without these two elements we would not have been able to create and produce a music video. We used a program called I movie HD to produce the video, this enabled us to organize the clips, edit them and fit them in time with the soundtrack. Then we also used the internet to distribute it online so it could be viewed by the public. We uploaded the video to a website called vimeo.com, this is a similar website to youtube but was more lenient on the copyright laws.We used the web to research into existing music videos and we highlighted how our music could explore the typical conventions of a music video. We wanted to make sure the narrative fitted in with the genre of music so we viewed several music video within our genre.
Then we finalized our main idea and started to film. We chose to use our own camera as we felt it would be more appropriate for our production as the image quality was of a higher standard to the cameras supplied and we wanted the video to look as professorial as possible. We felt the camera made a big difference in comparison to the other productions produced as ours was more defined and clear. Once the digital camera enabled us to focus in on certain parts of the frame causing a more effective shot. We also blurred the background on a few shots included due to the capability of the camera to emphasize the main focus in the frame.
This is the iPod and speakers which were used on every scene, shot as we felt it was important for the characters to understand the pace of the song and it also made it easier for the performer within the production to sing along. This helped later on when editing as the performer had the right timing so there wasn't much hassle to fit the lip syncing to the soundtrack.
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