Evaluation Activity 2

This is our analysis of our advertisement, we have broke down and analysed each feature detailing the effect which it has and how it is relevant to the song and music video. We used this font as we felt it reinforced the genre of our music video dictating the theme chosen being gritty and urban by having a white background this enables the title to stand out.The use of the black background is effective in making the features stand out, the black background incontrasts with the  picture symbolises how the song goes against the norm.We have featured the release date, as this is a common convention of music video advertisements this is also a good way to directly address the viewer of the advert.We have inputted these stars into the advertisement as this reinforces the statement from NME. For the potential customers of the single at a glance the 5 stars could draw their sight. The use of NME adds realism to the advertisement, as NME would be a magazine likely to review the single. The image we have chosen features the performer from the music and the light trails  resemble the obstacles which  characters like  the one in the music face  in everyday life which can lead to  their death hence the title of the song being  End Credits.

This is our analysis for our Digipak, we drew focus to every aspect of the Digipak and how in conformed to the genre indicated in our music video and how it contribute to the abstract we desired to convey. 


1.We have chosen this picture as we felt that it conforms to the abstract nature of the music video. This picture is effective as both shows a scene of our music video and offers our interpretation of End Credits.


2.We chose to use this background as we felt it conformed to the abstract theme of our Digipak. The picture chosen shows light trailer which resemble the fast paced features which are seen in our music video production and also give reason for the character coming to his end credits. We chose to use the white font as this is a clear and easy way for the titles to stand out. The barcode as realism to the Digipak.


3.We have chosen to select this picture as a panel of our Digipak as we thought this incorporates and contributes towards the abstract theme we wanted to present with both our Digipak and with our actual music video.


4.We chose to use this background as we felt it conformed to the abstract theme of our Digipak. We chose to print the lyrics in white as we felt it is a clear way for the reader to look at the lyrics. We decided to feature the lyrics in our Digipak as this is a major way for the audience to connect with audience and enables them to visualise as if the artist or Band is singing alongside them.


5. We chose this as our Digipak cover as we felt this exhibits the nature of Digipak and our music video. By having the title in white this enables it to stand out against the abstract background. The use of the parental advisory sticker allows the audience to be aware of the explicit content and enables parents to be aware of the content which their children are listening to.


6.In order for the audience to connect with the music we have used this picture for the background. By displaying the information on the Digipak enables the audience to connect and relate to Benjamin Drew and understand him and how he came about to becoming Plan B. We used the black font for the information to stand out against the background.