Treatment

We plan on creating a music video for the song 'End Credits' by Plan B featuring Chase & Status. We both share enthusiasm within the track and feel we can produce a successful music video due to the tempo of the song, and we immediately pictured this idea within our heads of a gritty east London production. The song is fairly fast paced so we will need to include a wide range of shots and from different angles to ensure we create an exciting and successful video.
We have pictured using a burst of clips to highlight the change of tempo within the song. This will consist of several clips building up faster and faster until a main introduction is caused. We have gathered several ideas throughout the thinking process and want our production to seem as realistic as possible. We intend on including several events causing danger and a threat to society.
We know and understand our limits and what is really capable, so we have assessed the options and want our music video to look professional and realistic. We also intend on including performance within the video as we feel it is important. We shall be cross cutting between the narrative and performer to highlight the main focuses and messages trying to be portrayed within the video.

Shot List

 We used this medium close up as we felt this was a clear for the viewer to be put into the perspective on the antagonists in this situation of the narrative. Also by using this type of shot this enabled us to captures the negative intent.

 The use of the long shot here is effective as we felt this was the best way of displaying how the narrative progress in this scene, starting further away but coming towards the camera. This was uses also as this was a clear way to establish the situation.

 The use of a medium close up here is effective as this captures the mood from the performer, and enables the performer to connect with the audience. This offered the opportunity to capture the genre of music visually through the use of costume and setting shown above.

We use this point of view shot to place the viewer in the perspective of the protagonist, this enabled us to make the effects of the situation more apparent to the audience, this was achieved through the blurring of the headlights of the car reinforcing the dazed state which the protagonist was in.

The use of the extreme close up is effective in presenting the situation and lip syncing, the direct eye contact between the performer and the audience enables engagement.

Evaluation Activity 4

This image represents the use of the computer and editing program. Without these two elements we would not have been able to create and produce a music video. We used a program called I movie HD to produce the video, this enabled us to organize the clips, edit them and fit them in time with the soundtrack. Then we also used the internet to distribute it online so it could be viewed by the public. We uploaded the video to a website called vimeo.com, this is a similar website to youtube but was more lenient on the copyright laws.We used the web to research into existing music videos and we highlighted how our music could explore the typical conventions of a music video. We wanted to make sure the narrative fitted in with the genre of music so we viewed several music video within our genre.

Then we finalized our main idea and started to film. We chose to use our own camera as we felt it would be more appropriate for our production as the image quality was of a higher standard to the cameras supplied and we wanted the video to look as professorial as possible. We felt the camera made a big difference in comparison to the other productions produced as ours was more defined and clear. Once the digital camera enabled us to focus in on certain parts of the frame causing a more effective shot. We also blurred the background on a few shots included due to the capability of the camera to emphasize the main focus in the frame.

This is the iPod and speakers which were used on every scene, shot as we felt it was important for the characters to understand the pace of the song and it also made it easier for the performer within the production to sing along. This helped later on when editing as the performer had the right timing so there wasn't much hassle to fit the lip syncing to the soundtrack. 

Evaluation Activity 3:- Audience and Our feedback