Friday, 10 December 2010

Dimensions - Get Ahead OCR Analysis - The Vixens

Final Album Cover



  • This is an example of a digipak taken from a students past project for media a level. I found this example by searching get ahead OCR in the google search engine. It then came up with a website then had several examples of digipak's. I chose this one as I felt it clearly demonstrates the typical codes and conventions of a Digipak. 
  • This digipak highlights several key factors that are normally included within this CD pack. This example uses a colour scheme to keep the consistency and flow between each section of the digipak.
  • The images of the artists on the front and back cover is composed very well and looks professional. I feel costume plays an important role in there appeal to their audience, young girls.
  • They have included the information of each song on the back cover and have positioned high heels mixed in with the text. I feel this works very well as it looks professional and original.
  • The drawing aspect of the front cover is very good as it relates to a younger audience and plays with the young girl band era.

Analysis of Digipak

This is an example of a digipak from an artist called Myth. this digipak incorporates many typical digipak conventions, these conventions both conform and subvert to the genre of music he operates in.
  • As you can see the price is labelled on the front of cover, this goes against normal conventions which normally position this on the back of the cover.
  • The information of the artist is positioned in the middle of the digipak, next to a picture of the artist near the mouth insinuating that he is speaking the text.
  • The song list is divided into its own section in the middle of the digipak where titles of songs are highlighted in orange colour, underneath this is a block of text describing the song.
  • the use of colour is very effective as it highlights the name of the artist and represents the abstract nature of the genre he works within. The use of black and white used to dress the artist enables the title to stand out. 
  • This abstract nature of 'Myth' continues by the way in which he is impicted in photo of the middle of the digipak where he is giving the illusion that he is not sitting on anything.

Digipak Conventions






-The color scheme runs throughout this digipak. This creates a flow of order and is relevant to the pack of information. The contrast of the bright colors against the black creates a powerful image.
-The barcode is clearly evident within the package highlighting a typical convention of a digipak.
-They have included an image of performance which is in black white. I feel this image is powerful due to the comparison against the color scheme running throughout the pack.
- They have also continued a circular structure throughout each piece of the package. This shows consistency.
-They include visual imagery in terms of the designs on the front cover. It is more art based compared to a photograph due to the ideas and colors.